Project detailsMarket: Sports + Entertainment, Arts + Culture, Urban
Location: Dublin, Ireland
Lighting Design: Michael Grubb Studio
Architect: RKD Achitects
Project Management: MKF
Interior Design: LOVE
Photographer: James Newton
At the Guinness Storehouse in Dublin, light has helped create a unique brand experience - thanks to LED luminaires from Lumenpulse.
We had to be careful what products we selected to be certain the optical control was precise. It would be easy to lose that contrast of light and dark if we weren’t confident in the products we were using.Michael Grubb
Michael Grubb Studio
The Guinness Storehouse - part of the famous brewery - is known as "the home of Guinness", and is Ireland's biggest tourist attraction. Welcoming more than a million visitors every year, it was voted best tourist attraction in Europe at the World Travel Awards in 2015.
The storehouse aims to let fans experience the story of Guinness for themselves. And light is one of the key tools they've used to tell that story.
Lighting for the storehouse was devised by renowned lighting design practice Michael Grubb Studio. The design team wanted to bring to life the famous Guinness brand, the history of the brewery, and the architecture of the building. "Lighting can be an effective marketing tool, not unlike graphic design, print, or architecture," says Grubb.
The iconic black-and-white colour scheme of Guinness' branding provided the perfect starting point for the lighting design. The logo, branding and the drink itself (affectionately known as "the black stuff") feature contrasting blacks and whites, and Grubb wanted the lighting design to reflect this.
This required very careful control of light, so Grubb opted to use Lumenbeam and Lumenfacade luminaires from Lumenpulse, whose precision optics created clear, bold contrasts, with brightly lit focal points punctuated by deep shadows.
"We lit every surface but not the spaces between," says Grubb. "We had to be careful what products we selected to be certain the optical control was precise. It would be easy to lose that contrast of light and dark if we weren't confident in the products we were using."
Areas of light and darkness guide visitors around the attraction, taking them through the story of Guinness.
With many of the luminaires mounted in narrow spaces and hard-to-reach spots, maintenance was a key concern. The constant flow of visitors means displays always need to look their best, and maintenance work needs to be kept to a minimum.
The long life of Lumenpulse's LED fittings means they can safely be installed in hard-to-reach areas without having to worry about maintaining them.
The result is a visitor experience that is completely imbued with the Guinness brand. "When you walk in," says Grubb, "it feels like a Guinness environment. Rather than a museum that has Guinness content in it."
8 x Lumenfacade Interior Color-Changing, 4', 10°x60°
6 x Lumenfacade Interior Color-Changing, 1', 10°x60°
26 x Lumenbeam Medium Color-Changing, 20° optic
12 x Lumenbeam Large Color-Changing, 10° optic
6 x Lumenbeam Large Color-Changing, 20° optic
8 x Lumenbeam Grande Color-Changing, 10° optic
Lumenbeam Medium Color Changing
Lumenbeam Large Color Changing
Lumenbeam Grande Color Changing